About the project

Details

Client: Volkswagen Academy (VW GoA)
Year: 2022-2023

9-Month Campaign: 9 Platform Challenges | Live Trivia Event | Interactive HMI Simulator

The Inside the Atlas Campaign was meticulously crafted to boost awareness of the Atlas facelift and provide dealer personnel with essential insights and resources. Our main goal was to generate excitement and drive engagement among dealership staff by showcasing the advancements and benefits of the new Atlas model compared to its predecessor.

This dynamic campaign featured a series of challenges that blended exhilarating surprise elements with compelling brand content. Through an interactive and entertaining experience, we aimed to deepen dealer's understanding of the advanced features and enhance their ability to effectively position and sell the vehicle.

By equipping dealer sales, service, and technical teams with valuable product knowledge, the campaign not only fostered brand affinity but also created a more informed and enthusiastic sales force.